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EPSRC DTP Studentship - Integration of virtual or augmented reality tools with human decision-making approaches for technology strategy


A Funded PhD Studentship is available at the Centre for Technology Management, Institute for Manufacturing, University of Cambridge. This PhD studentship will support research on how technology strategies complex corporate decision-making for anticipating technological change can be more effectively supported by the integration of human and digital decision methods (e.g. virtual/augmented reality).

Making decisions about emerging and potentially transformative technologies has always been one of the hardest tasks for manufacturing engineering managers. This challenge is harder in today's industry, which is overwhelmed with information, and faces a continuous stream of potentially transformative technologies.

Artificial intelligence and machine learning technologies show promise to relieve managers of the burden of decisions. However, they are still under development, and their predictive power has yet to be demonstrated. Currently decisions in industry are still taken by managers and, as such, they suffer from typical human biases. How can digital tools and methods such as augmented and virtual reality enhance the decision-making power of managers?

The PhD candidate tackling this challenge is expected to have interests and adopt methods spanning across different disciplines such as engineering, applied psychology and behavioural management.

Applicants should have (or expect to obtain by the start date) at least a good 2.1 degree in an Engineering or related subject. Candidates with suitable profiles from other disciplines e.g. management, psychology, neuroscience or economics will be considered. Knowledge or experience of augmented/virtual reality is recommended.

EPSRC DTP studentships are fully-funded (fees and maintenance) for UK students or provide fees only for EU students from outside the UK, subject to eligibility requirements. Further details about eligibility can be found at: https://epsrc.ukri.org/skills/students/help/eligibility/

Applications should be submitted via the University of Cambridge Applicant Portal www.graduate.study.cam.ac.uk/courses/directory/egegpdpeg, with Dr Letizia Mortara identified as the potential supervisor no later than 15 January 2020.

After that date, on the basis of the quality of the information submitted (including their motivation to apply and their research proposal), candidates will be shortlisted for an interview (video conference). The scholarship will be awarded by 31 of March 2020.

The University actively supports equality, diversity and inclusion and encourages applications from all sections of society.